Display isevicb



L. E. -SHAW DISPLAY DEVICE Dec. 21, 1937 2 Sheets-Sheet 1 Original Filed April 13,- 1932 TTORNEYS Dec. 21-, 1937. E. 5mm Re. 20,599

DISPLAY DEVICE Original Filed Ayril 13, 1952 2 Sheets-Sheet 2 iulllllllllllllllllllla 'nllm"mum" INVENTOR {Reissued Dec. 21, 1 937 "UNITED STATES Ra-20,599 PATENT OF'FlCE DISPLAY nnvrca Louis 1;. Shaw, East Orange, N. 1., menu to Adartcralt, Incorporated, New York, N. Y a corporation of Delaware 7 Original No. 1,968,915," dated August '2, 1934, Se-

rial No. 604,930, April '13, 19 2. Application for reissue December 20, 1935, Serial No.

This invention relates to display devices and has particular reference to a member adapted to be arranged in a package or container to simulate or represent the articles usually packed therein so as to create the impression that a package or container of the actual merchandise is being displayed.

It is -a common practice among 7 packaged merchandiseto open one or more of the packages to expose the articles 01' mer-- chandise packed therein and then to place the open packages in a prominent place or position dealers in where their contents can be readily seen by pro-.

spective purchasers. Dealers in cigars, cigarettes, confections, and the like follow, this practice, placing opened boxes of cigars, cigarettes, chocolates and other candies on a counter, or in a show case or window, or. other prominent location. Many of the articles are perishable, especially chocolates, which are not only subject to deterioration because of dust and insects, but also become coated with an objectionable film of. cocoa butter when subjected to heat, so that they cannotthereafter be sold. Cigars exposed in open boxes are also liable to deterlor'ationby' drying out.

Furthermore, in order to provide a substantial display of the packaged merchandise, the dealer must have on hand a larger stock of the merchandise than he ordinarily expects to sell and if the merchandise on display becomes damaged a considerable loss ls entailed. This practice is accordingly expensive and generally unsatisfactory.

In accordance with the present invention, a

mat or plaque, which simulates exactly the top layer or upper surface of the articles of merchandisedisplayed when the package is opened,

is provided and is adapted to be used in substi-u tution for the origin'al articles of merchandise in the package, so that the actual merchandise is the container or package in which they are packed andsold. Thus, the plaque bearsthreedimensional representations of cigars, cigarettes,

.candies or the like, which follow the exact configuration, coloring and general appearance'of .it may be used.

39 Claims. (01. 40-126) J contour and surfacing conform exactly to those of the articles to be simulated, and rings of crimped paper are placed around the several pro jections, filling the spaces between adjacent pro- I of the base. In this way it is possible to simulate packages of merchandise with pronounced fidelity in a form which is much less expensive than the genuine article both as to its initial cost and as to the period of time over which The invention is of special value in the provision of display devices for use in connection to that use, as it is well adapted for use in connection with other articles such as small cakes which are sometimes sold in shallow boxes containing a single layer of individual cakes, or small stacks of thin cakes, biscuits or the like. Some of the features of the invention may also be used in simulating articles which are not ordinarily packaged in paper cups of the kind commonly used as receptacles for confections, cakes, biscuits and the like, For instance, a plaque may be made in the manner indicated to simulate the top layer or cigars in a box by molding a plaqueoi the appropriate contour from plastic moldable material, applying bands to the imitation cigars of the plaque and applying cellophane to them. In such cases theheight ofthe molded projections should be considerable with'reference to the thickness of the simulated articles and the sides of the projections extending down to the base should 'be substantially transverse to the plane of the base inwhich case the simulationoi the genuine articles will be much more pro-,

nounced.

When the invention is used in connection with the sale of chocolate candies, a particularly at- -tractive display maybe provided. The plaque of molded material may be given a. color which is -practically'-indisting1 1ishable from that of the chocolates by in o p rating coloring into the 4 moldable material or by applying coloring to the finished plaque'as with an air brush. Also, the

,dies by which the plaque 'is' formed maybe I made directly from a box of chocolates so that every. detail of the contour and surface con- ,formation of each candy will be'directly reproduced in the corresponding projection of the the actual articles of. merchandise which they are adapted to replace, so that the simulation is substantially-perfect and cannot be detected" by the average casual observer.

The plaque is preferably molded from plastic f plaque. when a plaque so formed has rings of -crimped paper applied to the projection and material and is in the form of a base having a pluralityof projections rising from it which are spaced one from another and whoseshape, size,

filling. the spaces between adjacent projections surrounding projections present identically the same appearance as the paper cups with crimped edges in which individual chocolates are placed by putting them in a tray or box.

\ The idea underlying the invention is susceptible nut. As the almond nut is rather thin for its size, it is common to place three such nuts side by side and the contour presented by three such nuts cannot readily be simulated in molding the plaque with the desired accuracy. In this sitnation and those of similar character, the plaque may be prepared with one or more areas thereon free from any projection and then separately formedlmitations of nuts or other confections to be displayed may be secured on any such flat area 'by apsuitable adhesive, whereupon the crimped paper ring -is applied around these in the usual manner. I In any such instance the imitation nut may have imitation flaked chocolate applieddirectly to it by dipping a portion of its area into adhesive material and thereafter dipping it in a supply of flaked material.

Boxes ,of chocolates frequently have some few candies enclosed in foil. When using the display device constituting this invention, the sameappearance can be presented by applying a piece of foil over a projection 'on the plaque so that its edges extend down close to the base. Then when the paper rings are placed around all of the taining the new display device of thisinyentionprojections including the one covered by the foil, the. appearance the genuine article.

In instances where the individual confections are packed in the tray or box without employing the paper cups, so that the bottom of the tray or box is visible, the spaces on the plaque between the individual representations of the confections are .either left open so that the bottom of the tray or box is visible; or the base of the plaquev between the representations is colored white, or the like, to simulate the color ofthe bottom of the tray or box; or, if the representations are relativelywidely spaced apart, a cardboard mask having apertures the shape of the representations the plaque.

These andother features of the'invention will be better understood by reference to the following description in connection with the accompanying drawings illustrating the embodiment of the invention at present preferred.

Figure 1 illustrates in perspective a box conin the form of a representation of the top layer of candles as they are usually packed 'in the box; Fig. 2 is a cross-section thereof as seen along the line 2-2 of Fig. 1;

Fig. 3 is a view of the plaque of the display device; I

, Fig. 4 is a partial top Viewthereof;

Fig. 5 illustrates individual representations of confections secured on .the base of the plaque;

Fig. 8 illustrates in. perspective a representation of an individual candy;

Fig.7 is an illustration inperspective of one of the bottomless paper cups or rings which encircles each representation of individual candies or therepresentation of groups of pieces of candy: I

usual heavy merchandise simulated, it is within the scope of the disclosure also to simulate the box in which the real articles are contained by making box ll of the same appearance as the real box and without the structural strength required of the real box. The box l0 includes two upstanding cardboard members I00 and I 0b to provide a double thickness of card board material at opposite ends of the box III. In the simulated box of candy including this invention, the

tray Il may be conveniently supported in its proper position in the upper' part of the box II by means of the cardboard support I! or the like. The support I! includes two upstanding end elements Ila and lib which support the end edges of the shelf and abut the inner faces of the box end forming members Ida and lflbgto provide a double thickness of cardboard material to the lower 'end portions of the box, in downward continuation of the tray flanges lib and' Me. In

smaller boxes, such 'as half pound boxes of candy,

of course the support I! will'not be necessary, I

since the candy is packed in only one layer, and

the tray II will not be used in the one-layer box.

Resting in the tray ii is the plaque l3 representing the individual candies arranged in'the manner in which they are packed in the tray II. This plaque I3 is formed in one piece and is presented will exactly'duplicate preferably molded from suitable initially plastic a material by means of dies or the like, preferably constructed from-the actual candies. as patterns or models, so that the representations of the candles are exactly like theactual candles. This plaque It includes a base I! having stiffening flanges I4 and ribs II on its under or rear surface for rendering the plaque rigid and preventing warping or bending. a

1 Embossed or otherwise formedon the upper I surface of the base II are the representations ll of the individual candies arranged with respect to each other as they appear in the actual box I of candy. and having the exact surface configurais placed over them and rests upon the base of tion .of the actual. pieces of candy. As shown especially in Figs. 2 and 4, these individual repre- Theheight of the individual representations 1' above the base It ofj the plaque is less than the height of the actual candies above the bottom of the tray II, and this arrangement provides a space between the base l4 of the plaque and the bottom of the tray for the stiffening flange I4 and the ribs it. Although the representations I are lower than the actual candies which they simulate, the substantially vertical sides ofthe representations ll adlacent base ll of the plaque give the illusion of height and this illusion, together with-the rounded tops of the individual representations l6, produce an appearance of candies. l

Boxes of candies, such as chocolates, usually contain several groups (if individual small pieces, In

such as coated nuts and the like. The places on the plaque corresponding tothe places occupied by these groups of candles in the layer of chocolates is left unembossed on the plaque [3, so that flat spaces are formed between the adjacent representations It, as indicated at I] in Figs. 2, 3, 4 and ,5. Preferably employing the actual-smaller individual confections as models or patterns, representations i8 thereof are molded or otherwise formed from suitable material, one of these individual representations being illustrated in Fig'. 6.

These individual representations II are either placed upon the flat spaces ll on the plaque l3 individually, or in groups of two or three or more in conformance to the number and arrangement of the actual confections represented thereby, as is illustrated by Figs. 1 and 5 and indicated by the dotted outlines in Fig.4. These individual representations [.8 are preferably secured to the surface of the areas I! by a suitable adhesive so that they cannot be dislodged. In this way the small pieces of candy, which are usually arranged in groups in the actual candy .box, andv are difficult to imitate,-are faithfully represented by the individual molds arranged on the plaque in exactly the same way as the actual candies are arranged in the box.

The surfaces of the individual representations l6 and I8 are prepared to simulate exactly the coloring and texture of the actual candies. This is preferably done by appropriately painting or lacquering :the surfaces of the individual representations III to conform to ,the coloring and texture of the actual candies. In many instances the plasticmaterial from which the plaque 13 or the separate representations H! are made is of the color of one or more of the confections.-

For example, the hardened plastic from which the separate representations [8 are made is the color of an uncoated almond or other nut. Also, the plastic material itself may be suitably colored so that'when ithardens it has the coloring of the actual candy.

Many of the actual candles are distinctive in appearance because of special coatings or surface materials mounted thereon and these distinctive appearances are reproduced precisely in the plaque of the new display device. I For example,

as shown in- Figs. '5 and 6, portions of the surfaces of the almond representations l8 are partially'coated with granular material which closely resembles the shredded cocoanut on the actual almonds. To obtain this effect, a partial'coating of glue is applied to the surfaces of the representaal representation IS on the-plaque is coated:

tions l8 and a granular material I! applied to the glued area, and this material may then be colored" to represent a coating of chocolate or the like if-the actual almonds are so coated. ,Also, certain of the individual candies are .frequently wrapped in tin-foil or the like, and inorder to simulate such candies the corresponding individuwith a layer. of tin foil or other sheet or coating materiaL-as is indicated at 20' in Figs. 1 and .2.

Encircling each individual representation l8- and the groupsof separate representations I8 is a corrugatedpaper ring or bottomless cup 2|,-

shown in perspective in Fig. '7, and simulating the individual paper cups in which the actual candies are usually placed. These rings 2| are preferably secured to the upper surface of the base ll of the plaque by means of an adhesive, or the coating material of the plaque,'such as lacquer, may

be softened by a few drops of solvent placed be.-

tween the individual representations It so that the-lower edges ofthe rings 2! are secured to the base II when the coating material again hardens. The separate representations l8 may also be secured to the appropriate flat areas ll of the base ll in this way.

' In addition to reproducing the actual candies, their individual surface coatings and the paper cups in which they are placed, other distinguishing characteristics of the actual candy box may 1 be simulated in the same way. For example, as

the edges of the plaque I3 before it is placed in the tray and the like.

In some instances the confections are packedin the tray or box without being placed in the individual paper cups, so that the bottom of the box or tray is not obscured by the paper cups but is visible through the spaces between the individual confections. In order to simulate the bottom of the tray in such a case, the flat upper surface of the base I 'of the plaque is painted white or other color to simulate the bottom of the tray or box, so that the representations appear to be resting directly upon the bottom of the tray or box- If 'the individual confections are relatively widely spaced apart so that each one is substantially surrounded by a flat area of the plaque base, a mask 24 of cardboard, or the like, having the dimensions of the bottom of the tray or box;

so as to fit closely therein, and .having the color the individual representations, is placed over the plaque and rests on' the ba'se thereof as is illustrated in Fig. 8. This mask accordingly simulates .the bottom-of the tray or box and, the individual representations appear to be resting directly upon 'l3';so that the bottom of tray box H is visible.

as is illustrated in Flg. 9. I The plaque I3 is par- .-ticularly advantageous when the confections forming the layer which the plaque simulates are -.thereof, and provided with apertures the size of packed closely so that adjacent confections touch.

The individual representations accordingly sup: .port each other by their interconnections so that,

* the plaque I3 is placed in'the cardboard tray H,

with cr /without the sheets of tin-foil 23 inserted under the edges of the plaque, a suitable support boxes of candy which-are usually used for display purposes. If it is desired to display a one-layer box of candy,- theplaque I3 is placed directly in" the box llinstead ofinthetray ll.

-|2 placed in the box Ill. and the tray inserted in the upper part of thebox Ill on the support l2.' The display device then appears as illustrated in Fig. 1 and is ready for display instead of the actual I The new display device has been illustrated' and described as representing a-particular package of merchandise, but it will-be understoodthat the plaque may be formed and otherwise prepared to represent the various articles of merchandise which are vended in packages, and that the several forms of individual representations may be used separately or in combinations in the same display device.

I claim:

1. A display device, comprising a base, and a plurality of elevated members secured thereon with substantially large areas of the base exposed between certain of the members, for. the reception of individualmembers, said members representing the articles to be displayed.

2. A- display device, comprising a base, and a plurality of members embossed thereon in representation of the individual articles to be displayed, a portion of the base being unembossed for receiving individual articles to be displayed on the base in association with the embossed members.

3. A display device, comprising a base, and a plurality, of members embossed thereon in representation of the individual articles to be displayed,

a portion of the base being unembossed, and a the base for display in association with'the em bossed members thereof.

4; A display device, comprising a base, and a plurality of members embossed thereon in representation of the individual articles tobe displayed, a portion of the base being unembossed, and a separately formed member representing an article to be displayed secured to the unembossed portion of the base for display in association with the embossed members thereof.

5. A display device, comprising a base, a plurality of separate elevated members secured on the base in representation of the individual articles to be displayed, and partition elements resting on the base.

6. A display device, comprising a base, a plurality of separate elevated members secured on the base in representation of the individual articles to be displayed, and paper rings encircling substantially each of the members and resting on the base.

7. A display device, comprising a base, a plurality of separate elevated members secured on the base in representation of the individual articles to be displayed, and paper ringsencircling substantially each of the members. and secured at one edge of the base.

8. A display device, comprising a. base, a plurality of separate elevated members secured on a base in representation of the individual articles to be displayed, individual members mounted on the base between certain of the other members;-

and partition elements between certain of the members.

9. A display device, comprising a base, a plurality of separate elevated members secured on the base in representation of the individual articles to be displayed, a group of individual elements' mounted on the base between certain of the other members, and partition elements resting on the base.

10. A display device, comprising a plaque of molded plastic material mounted in a container, said plaque consisting of a base and integral projections' rising therefrom and spaced one from another and shaped to correspond to the simulated article, and rings of crimped paper each encircling one-of the several projections with the lower edge of each ring upon the upper surface of the base, the several rings substantially filling between the several projections and of the container.

' 11. A display devicefcomp'rising a plaque of molded plastic material mounted in a container, said plaque consisting of a base and integral projections rising therefrom and spaced one from between the projections and the surrounding wall another and shaped to correspond to the simuseparate member on the unemhossed portion of 4 lated article, and said plaque 'also having one or more flat areas between projections, and a separately formed simulation of an article to be displayed secured to the base in each of said flat areas, and rings of crimped paper, each encircling one of the integral projections and the separately formed simulations with the lower edge of each ring upon the upper surface of the base, the several rings filling the spaces between the several projections and between the projections and the surrounding wall of the container.

-12. A display device comprising a plaque of molded plastic material consisting of a base and integral projections rising from the base a distance constituting a substantial portion of the thickness of the simulated article, withthe sides of adjacent projections near the baseclose together and substantially transverse to the plane of the base, and a container in which the plaque is mounted with the top of the projections close to the plane of the top of the container.

13. A display device comprising a plurality of elevated representations of the individual articles to be displayed connected together at their points of contact adjacent their bases and having openings betweenand defined by the representations adjacent their points of contact, said represents; tions being smaller in size than any overall dimension ot the device, certain of the openings being wholly surrounded by the representations andbeing spaced fromthe outer edges of the device and a supportior the said connected repre sentat-ions which is visible through the openings between the representations.

14. A display device comprising a base, rality of representaiftionsof the individual articles to be'displayed on the base, and a sheet of mate rialperforated to cbrrespond to the contours and relative locations offsaid represintations and resting on the base in the spaces between the representations and having a color contrasting with the color of the representations.

15. A display device comprising a base, a plurality of representations of the individual articles to be displayed projecting upwardly from thebase, and a sheet of material shaped to conform to the contours of therepresentations ad- 'jacent the surface of the base and overlying the latter.

16. In a display device, the combination of a.

' one-piece plaque having its exposed side defined by a plurality of separate domes, each including an endless side wall rounding into a crown and said walls interconnected at their bascs'to form a unitary structure, the side walls of one of the domes encircled by a tubular ring with the crown of the dome so encircled exposed through the open top of the ring and the exposed crown of the dome s'o exposed fashioned to simulate the article intended to be displayed by the part of the device encircled;

7 17. A display device comprising a base, a plurality of separate elevated members supported from the base in representation of the individual articles to be displayed and said members being integrally connected at their lower edges and a plupartition elements between certain of the mem- 18. A display device. comprising a plurality, not less than three, of representations of the individual articles to be displayed, said representations being integrally connected to each other at least at one point of their respective bases, .said representations coacting to form therebetween an open top space and means intests] with tlie respesentations defining the bottom of said space. and simulating-part of, a

support for the representations.

'19. A displaydevice intended for use in substitution for articles of commerce in a package without being subjected to deterio ation, said device comprising a plaque of plastic material including dome-like protuberances, each simulating in its conformation and coloring an article of commerce, one of said protuberances par- 'tially coated on its exposed side with a layer of small particles of granulated material closely resembling the granular material usually used on v .the article simulated adhering to the exposed side with the surface of theprotuberances so 7 coated exposed through the interstices formed, between the particles and thus simulating any article of commerce so partially coated.

20. A display device including a support, a plaque of molded plastic material resting'on the support and including a plurality of upwardly extending embossments, each .fashioned to represent the upper po tion of an article of commerce,

the lower ends 0 the embossments located in a plane spaced a short distance above the support,

and said plaque including strengthening elements located in the space between the planes defined by the bottoms of the embossments and" the top of the support, each of said embossments extending above the support a distance equal to the height of the article represented by each partic ular embossment. v 21. A device of the'class described, comp a plaque including a base having a plurality of "embossments projecting integrally upwardly therefrom and with certain of the adjacent embossments being of at least two different shapes spaced apartto expose therebetween portions of the base having such irregular shapes, when viewed in plan, as may be given to these exposed portions by the peculiarities in configuration of the .walls of'the embossments forming the same, each embossment'having the requisite configuration and coloring to simulate an article of. commerce, and the exposed portions 01 the base having a color different from the color or colors of the embossments and simulating the support on which the ported. I I v 22. In a device of the class described, the combination of a, plaque of plastic material having a the conformation of a pieceof chocolate candy.

posed surface of said other protuberance having nut-like color, said plaque includinga plurality of protuberances simulating the top layer of a box of chocolate candies, same of the protuber ances having the conformation of a piece of chocol'ate candy, and another protuberance having with a nut embedded in its/ upper surface, the exa' chocolate coloring'except in the part which represents the nut and the exposed surface of said nut-representing part being formed of the plastic material and the color of the basic plas- 'ti'c material of which the plaque is formed giving ltorthis nut representing part the color oi the nut represented 23. In a device of the described, the combination of an open top box, a tray fitting real articles represented are sup saidboxathreedimensionalplasticplaqueflttlng within the tray, said plaque simulating a top ,layer of' merchandise, and a sheet of covering material having one edge inserted under an edge a of the plaque, located between the plaque and tray and held in place by the weight of the plastic plaque and having another edge portion projecting from the space between the plaque and tray and adapted to be folded over the plaque.

24. A display device for simulating a box of candy with an upper layer of cholocate candies exposed, comprising an open top box, apaper. tray fitted in said box, a plastic cast fitted in the tray, and including an outlining stiflening flange, an internal stiflening rib,- a plurality of hollow dome-like protuberances having their upper convexed surfaces spaced from each other andeach simulating apiece of chocolate candy, and a crimped paper ring forming a bottom-less cup encircling certain of the protuberances to cause them to simulate a cupped piece of chocolate. 7

25. A display device for simulating a box of candy with an upper layer of chocolate candies exposed, comprising an open top box, a paper ,tray fitted in said box, a plastic cast fitted in the tray. and including an outlining stifiening flange, an internal stiii'ening rib, and a'plurality of 1101- low dome-like protuberances having their upper convexed surfaces spaced from each other and each simulating a piece of chocolate candy 26. A device of the class dacribed comprising a 7 plaque including a plurality of spaced apart hollow embossments 'arranged in and secured in a flat layer to simulate the arrangement in which the articles represented by the embossments are usually displayed, said embossments relativelyarranged to provide the usual open spaces between the adjacent articles representedwhen ifllyed and .thus give the appearance of depth to the embossments and a covering applied ."to the upper exposed portion of certain of the embossments to wrapped in a covering material.

27. In a display'device, the combination of a plurality oi'units projecting upwardly from, a plane of reference and interconnected in spaced relation to their upper ends 'to form. a unitary simulate the arti l when structurethe upper exposed surface of each of said units simulating an article separate from every other article thus and a layers! 50 wrapping materialextending upwardly along the sides andacross the top of the exposed surface of one of said units to completely cover the unit and thus simulates wrapped unit'and said layer being confined to the unit covered thereby leaving the adjacent units uncovered to simulate.

Tun es-Hols at distinct n01- each simulating one'oi the solid real 811101 which the device isinwndd to display,

saidsimulatingunttsarrangediniuxtaposition and relative to said unitshavingopenbottomsinacommon 'plane and closed the upper portion or the units the and'the adjacentportionsof spaced apart, each of said upper portions having a configuration simulating upper portion'of arflcle, and two separate layers of wrapping material, one for each unit and each layer co pletely surrounding the side wall of its associated unit and said layers contacting with 'eachotherinthespacebetweentheunits.

29; A non-p'erislnble disp fl device for maintaining its original color service conditions comprising .a base of plastic material, a'molded hollow dome-like representation of the upper portion of an article, means for securing the lower bottom edge of the representation of the base, and a mass of separate relatively small particles adhering to the upper exposed surface of the dome-like representation.

30. In a device of the class described, the combination of a base of plastic material, a moldedhollow dome-like representation of the upper portion of an article, and means for securing the lower bottom edge of the representation to the base, and said base'supporting the hollow representation and closing the open bottom of the.

same. r 31. In a device of the class described, the combination of a base of plastic material, a molded hollow V dome-like representation of the upper portion of an article, means for securing the lower bottom edge of the tionto the base, a mass of separate relatively small particles adhering to the upper surface of the domelike representation, said particles having a color distinguishing from the color of said exposed surface of the representation. I 32. A display device including an elevated hollow plastic dome-likevmember substantially symmetric relative to a vertically extending axis and representing an individual article to be displayed, an upstanding paper ring encircling said elevated member coaxially therewith and with the top of the elevated member exposed to view through the open top of the ring, and means for securing the ring in place.

33. In the art of forming a representation of a piece of chocolate candv having a surface coating of granular material, the method which consists in forming from initially plastic material having a chocolate color a reprwentationof a piece of chocolate candy, applying a coating of glue to a limited area of the upper exposed surface of the chocolate colored representation, applying to the glued area while wet a sprinkling of granular material and permitting the glue to harden and thus secure the granular material in place.

34. In the art of forming a representation of a nut having a layer of chocolate coated shredded cocoanut thereon, the method which consists in forming from initially plastic material having a nut-like color a representation of a nut, applying a coating of glue to the upper portion of the representation, applying a granular material to the glued area and applying a coating of a chocolate color to the granular material 35. In the art of forming representations of a piece of candy contained in a paper cup, the method which consists in forming from initially plastic material a representation of the piece of candy, coating the same with a layer of-solublev lacquer to give. the representation the desired color, applying a few drops of a solvent for the lacquer to the portion of the lacquer which is about the base or the representation to soften the lacquer momentarily at this place, locating a paper ring about the representation with its lower edge pressed in engagement with the lacquer so softened and permitting the softened lacquer to reharden and thussecure the paper ring in place.

36. A display device simulating a piece of chocolate candy adapted to be assembled with other similar devices to simulate the top layer of a box of candies, said device comprising an initially plastic body having an upstanding endless side face rounding at its upper portion into a domelike top surface, said top surface being embossed to simulate the surface of a piece of the real chocolate candy simulated by the device and an open top paper cup in which the body is contained and the bottom of the body being permanently secured to the bottom of the paper cup.

37. A display device for simulating an open top box of merchandise exposing a plurality of separate vendable articles arranged as such articles are commonly displayed, comprising two' upstanding outer cardboard members simulating opposite sides of the real article containing box,

N a horizontal rectangular layer of cardboard forming a shelf, fitted between said side members, a

cardboard support including two vertically extending end elements abutting the inner sides of the two upstanding cardboard members and thus providing a double thickness of cardboard supporting opposite edges of said horizontal layer, a plurality of separate hollow embossings, each embossing representing one of the simulated articles and having top portions and sides rounding downwardly from the top portions, means engaging theembossings at their lower edges to tie them togetherand for securing the same in their relatively fixed relation to the shelf and said upstanding cardboard box endlike forming members projecting above the cardboard layer a distance suflicient to bring the top edges of the end forming members approximately to the plane containing the top portions of the embossings, thereby to protect the hollow representations adjacent thereto.

38.,A display device for simulating an open top box of merchandise exposing a plurality of separate vendable articles arranged as such articles are commonly displayed and at least one of which is wrapped, said device including cardboard end walls simulating the end walls of the box of the real articles, a piece of cardboard fitting between said end walls, having a horizontally extending portion and integral end portions bent at right angles to the horizontally extending portion and abutting the inner'sides of said card board end walls thereby providing at least a double layer of cardboard at opposite ends of the device, means positioned on the horizontally extending portion of the piece of cardboard forming a plurality of hollow three-dimensional representations of the articles',each representation located entirely above the shelf being of substan- .tially inverted U-shape in one cross section therethrough and'a covering for one of the hollow representationsextending acrossthe .top and down opposite sides, confined to the representations which it covers and simulating a wrapped real article.

39. A display device for simulating a box of separate'vendable articles at least one of which is wrapped, means forming a simulation of the top layer oi! the real articles in the box, said means including a plurality of representations 

